De La Bō Cannabis, inspired by the French word celebrating the beauty of life, our planet, nature, and people, is a San Francisco company that distinguishes itself with sustainably sourced, top-quality cannabis products, emphasizing an elevated experience whether enjoyed alone or shared.
The objective was to transition from Fumée to De La Bō, creating a distinctive and impactful identity in the competitive recreational cannabis market. This move aimed to better align with their expanded mission of offering customers the world's finest cannabis products.
Our solution encompassed creating a timeless and exclusive brand through a carefully crafted custom logotype, vintage illustrations, regal colors, and luxurious print finishes. This consistent branding extends across all audience touchpoints, from the meticulous detail in each pre-roll crutch to the custom-designed packaging and comprehensive online and offline marketing channels, ensuring a memorable presentation that mirrors the excellence of their products.
Agency: Persius Creative
Creative Direction: Shervine Dolatshahi, Arash Nazerpour
Illustration: Miloš Milovanović
Art Direction & Design: Jovana Ranđelović
Art Direction & Design: Jovana Ranđelović
Website Design: Persius Creative
Photography: Mikey Pilero
Photography: Mikey Pilero
